Can You Trust Online Dental Reviews?

Businesses, irrespective of their nature and area of operations, need to create an online presence in order to promote their brands, products and services and dental agencies are no different. Dental agencies need to create a positive and appropriate online image in order to attract enough visitors and potential clients. Any negative feedback about their performance, product or customer support services on numerous rating or review websites can hamper their online image to a large extent. On the other hand, not every online review is genuine, honest or reliable as many companies create fake reviews to enhance their online reputation. Here, find out whether you can trust online Dental Reviews or not.

Why Online Reviews Are Important?

The internet is full of review websites such as Amazon, Yelp and Google Plus that host reviews about different dental companies. These websites feature both negative and positive feedbacks and comments regarding multiple dental agencies and visitors/patients can go through them to determine the quality and standard of their treatments and services. Needless to mention, positive reviews automatically encourage visitors/patients to visit the dental practice’s website and further avail their services. In fact, many patients/visitors check online dental reviews to gather honest an unbiased opinions about different dental firms. A recent consumer review survey also revealed that around seventy two percent of users trusted online dental reviews and treated them as personal and genuine recommendations from users. The report also indicated that positive reviews encouraged people to consult and further avail the services of the company. This quite clearly indicates that patients/visitors are constantly screening or evaluating the reputation of dental practices and dentists before consulting them.

Why You Can’t Trust Online Reviews?

Leading rating and review websites often use tools and methods to identify fraud or fake customer reviews from the genuine ones. These websites do their best to present the most appropriate and honest picture about an organization and its services, before their readers. Hence, online visitors must also understand that they cannot rely on online dental reviews completely. In fact, patients need to develop the knack of differentiating fake reviews from the genuine ones. There are innumerable fake review writers who are paid for creating positive reviews about different companies. Therefore, it is important that patients consult their friends and other patients being treated at a dental practice before availing its services.

The Final Verdict

Dental firms need to understand that the online image or reputation of their company will help them in taking their business to the next level. Negative reviews can hamper their image forever and further sway their online traffic away from them. Thus, they need to create an appropriate online reputation strategy and work hard towards winning their client’s trust and confidence. On the other hand, patients or visitors shouldn’t have blind faith on online reviews. They should instead check with past patients, friends or others and find out whether the dental practice is worth consulting or not. Patients must understand that their dental health is of utmost importance and they cannot settle for a dental firm or dentist that offers inappropriate services.

Copyright ©2004-2015 All Rights Reserved District of Columbia Primary Care Association